PLR and MRR, without the legalese.
Two acronyms decide what you may do with a digital product after you buy it. Get them right and one purchase becomes a product line.
Personal
You use it in your own business.
- Use on your own sites and client work
- Edit and adapt the source files
- Resell or redistribute the files
- Claim authorship
PLR
You make it yours, then sell it.
- Everything in Personal
- Rebrand and claim authorship
- Sell unlimited copies, keep 100%
- Pass resell rights to buyers
MRR
You sell it, and sell the right to sell it.
- Everything in PLR
- Pass resell rights to your buyers
- Bundle into memberships
- Highest resale price point
One $199 bundle, twelve months.
Illustrative figures for a single MRR bundle resold at $49. Your results depend on your traffic and offer.
Licensing, answered.
PLR lets you rebrand a product as your own and sell it, but your customer only gets to use it. MRR lets you sell it and also pass the resell right on to your customer, so they can sell it too. MRR bundles command a higher price for that reason.
No. Under PLR and MRR you may remove all references to us and present the product under your own brand. We only ask that you do not register the original product name as a trademark.
Yes. You set the price, run your own discounts and keep 100% of what you charge. There is no minimum price and no revenue share.
Unlimited, for the lifetime of your business, across any number of storefronts you own. The licence never expires and there is nothing to renew.
You may not give the files away free unless the individual licence permits it, you may not resell a Personal use asset, and you may not grant resell rights you do not hold.